Mozilla Adopts Proposal For Blocking Online Content

The blocking of online content, and particularly ads and trackers already done a lot on the desktop, but with the arrival of iOS also ninth in the mobile ecosystem on the rise. The reason for Mozilla to present a proposal to block online content.

"Blocking content will not disappear, it is now a part of our online experience. But the landscape is not well understood, making it difficult to see how we can foster an open and healthy web," said Mozilla's DENELLE Dixon Thayer. According to her, let the increasing availability and use of content blockers show that users want their online experience.

"This is a good development. But the blocking some content can be harmful without it being immediately clear", says she.This concerns for example content blockers who will determine which content is or is not being displayed. This may ultimately harm innovation and competition. In the long term, users can also lose just as much control as they win, warns Dixon Thayer.

Mozilla therefore has three principles for content blocking proposed. Firstly, content blockers focus on the needs of users, rather than to block specific content, such as advertisements. In addition, content blockers should be transparent in front of users and give them control. The last principle Mozilla advocates openness. Blocking should provide a level playing field, regardless of the origin of the content. This last principle focuses on certain adblockers who continue to allow ads from certain parties.

Adblock Plus For iOS App Store Officially Launched

The makers of the popular browser extension Adblock Plus now also have a version for iOS nine developed which is free from the App Store to obtain. Through the AdBlocker allows users to block ads on their iPhone and iPad. This can save users data traffic, protect themselves against infectious ads, improve privacy and reduce battery consumption, according to the developers.

To use Adblock Plus for iOS users must perform some actions. The developers of the browser extension therefore have a very brief guide put online. Adblock Plus has been downloaded over 300 million times and has tens of millions of active users. It is by far the most popular browser extension on the Internet. The iOS version is free via the App Store to download. Yesterday launched also the Finnish anti-virus firm F-Secure its own free AdBlocker. Since Apple iOS nine state AdBlocker apps increasing, which now several apps has produced.

Anti-Virus Company F-Secure Launches Free AdBlocker For iOS

The Finnish anti-virus firm F-Secure today announced a free AdBlocker for iOS nine launched that allows iPhone and iPad users can block ads. Since the launch of Apple's iOS nine state that apps block ads, which is a series of adblockers yielded.

However, F-Secure is the first security company that offers such software for iOS users. According to the anti-virus business users can surf faster by blocking ads, it saves bandwidth and protects privacy. In addition, according to the virus fighter is user privacy guaranteed. As F-Secure do not know which ads have blocked its own app and which websites users have visited. AdBlocker like the app is called, is free from the Apple App Store to download.

Microsoft Is Addressing Misleading Advertising

According to Microsoft, there is an increase in the number of misleading advertisements on the Internet, allowing users with malware or unwanted software come into contact. Reason for the software giant to tackle this kind of advertising. The deliberately misleading ads trick users usually have to do something whose consequences are not immediately obvious, such as visiting an infected website or downloading a program that has a "negative impact" on the Internet.

Therefore, Microsoft has a number of requirements established where ads from June 1, 2015 must meet. So ads can not be fooled, they should be distinguished from the website, they may not contain malicious code and may not lead to downloading files. In the event ads do not meet these requirements, Internet Explorer will soon give a warning and the website which can be seen blocking the ads.