Google Stops From 2017 With Flash Ads

From January 2017 Google stops displaying Flash ads on their own ad networks, such as the Google Display Network and DoubleClick, as the Internet giant has over Google Plus disclosed. According to Google, it's important for advertisers to switch to HTML5 ads, so many people can be reached.

To accelerate this process will AdWords and DoubleClick Digital Marketing from June 30 to accept new Flash ads this year.From January 2, 2017 Flash ads will no longer be on the Google Display Network are displayed via DoubleClick. Google warns advertisers that they should have converted their ads to HTML5 for these dates. For now, the new measure does not affect video ads created in Flash.

Google has long been working to make Flash unnecessary. As YouTube videos are automatically played through HTML5. In the case of Flash ads that are distributed through AdWords, which are automatically converted to HTML5 since February last year. Since September 1st of last year, most Flash ads automatically in Google Chrome paused .

Last year, also called Alex Stamos, the new Chief Security Officer (CSO) of Facebook, which with Adobe Flash technology to stop , so that it can be switched completely on HTML5. HTML5 is natively supported by modern browsers and allows playback of videos and other "rich content" without installing additional plug-ins possible.

IBM: Businesses Need Flash Apps Replaced By HTML5

Companies that offer Flash applications are wise to that HTML5 to convert, since the call for an internet browser without plug-ins is getting stronger, says David Strom IBM. Strom pointing to newer versions of Chrome and Firefox that no longer support the old NPAPI plug-sustaining nature. The main reasons for this are security and performance issues.

Recently, Mozilla announced that it is supporting the Java browser plug-in will cease altogether. However, there is a plug-in that is still supported, and that's Adobe Flash Player. Increasingly parties, however, are calling for an alternative, so that Internet users do not need more plug-ins to view online content or use. So pleaded Facebook CSO Alex Stamos before the end of the Flash technology.

According to Strom, this is not a new trend, since the appearance of the first Apple iPad without Flash support organizations have attempted to create websites with HTML5, the intended successor of Flash. This year, however, HTML5 can make its breakthrough, according to security evangelist at IBM. He argues that the time has come for organizations and companies for their Flash based apps to HTML5 to convert.

Google Chrome Will Pause Flash Ads

From September 1, Google Chrome will automatically pause most Flash ads, so has Google via Google Plus disclosed. In June, Internet giant had already announced that it wanted to pause certain plug-ins, including Adobe Flash Player, in order to reduce power consumption and load times.

Google has long been trying to make Flash redundant. As YouTube videos are automatically played through HTML5. In the case of Flash ads that are distributed via AdWords, which are since February this year automatically converted to HTML5.Google argues that advertisers with Flash ads are working have several options to ensure that their ads are still shown to Chrome users, such as automatically to HTML5 to put out or to do it yourself.

Last month, also called Alex Stamos, the new Chief Security Officer (CSO) of Facebook, which with Adobe Flash technology to stop so completely on HTML5 can be switched. HTML5 is natively supported by modern browsers and allows playback of videos and other "rich content" without installing additional plug-ins.

Amazon.com Is Going To Stop Flash Ads

Due to recent changes in Google Chrome, Firefox and Safari, Amazon decided to order from September 1 no more Flash ads on Amazon.com to accept. According to the Internet shop is the reason that browsers have changed when Flash content is displayed on websites the way.

Not only browser developers have restricted the operation of Flash content. Security experts regularly advise to remove Flash Player in the browser. The new policy is to ensure that ads on the website to keep working. Flash is already longer under fire, both because of the security issues with Adobe Flash Player, as well as technology for displaying video content.

Recently let Facebook CSO Alex Stamos yet know that with the support of Adobe Flash to stop, then follow the browser developers. In this way, web developers are forced to upgrade their tools and programs to HTML5, since they postpone now that due to the permanent Flash support.

Facebook CEO Wants Adobe To Stop Flash

If the newly Chief Security Officer (CSO) of Facebook is going Adobe to stop Flash and also stop all browser developers supporting the popular technology in their browsers. Alex Stamos , which previously held the highest security function at Yahoo is not yet two weeks of the new CSO of Facebook.

Via Twitter , he said that Adobe will announce a date after which Flash is no longer supported. Browser developers such as Mozilla, Microsoft and Google then can a "killbit" record, so the technology after that date no longer work in their browsers. According Stamos is the only way to get all websites and technologies that are Flash dependent apart and at one time to upgrade the entire ecosystem.

The remark Stamos seems to be separate from the recent vulnerabilities found in Adobe Flash Player. He focuses on Flash and web technology. According Stamos select developers and software companies choose not to upgrade to their HTML5 tools and programs, as they expect that Flash will be supported forever. If Adobe provides a date can however be started to reduce dependency on Flash and HTML5 to switch.

EFF Also Not Happy With YouTube Without Flash Player

In late January announced that Google's now standard HTML5 for video playback, so users do not have Adobe Flash Player need more, but according to the American civil rights movement EFF this is not a victory or improvement for Internet users.

The Electronic Frontier Foundation (EFF) is also not in favor of Adobe Flash Player, which it describes as a closed technology where regular vulnerabilities are found in exposing millions of users to attack. Switching to HTML5 seems at first sight, therefore an improvement, but it is anything but that, late science fiction writer, journalist and blogger Cory Doctorow know.

The problem is that to play Youtube videos without Flash Player Encrypted Media Extension (EME) is used. According Doctorow a controversial technology that Apple, Microsoft and Google, after consultation with Netflix agreed upon. In the spring of 2013 decided the World Wide Web Consortium (W3C) is behind to rally the extension. Last May, Mozilla joined here. According to the browser developer would be no support for Netflix users lose other browser vendors. To the annoyance of Doctorow, who likens it to "destroy the village to save it."

In the case of YouTube is it now means that users without Adobe Flash Player to view videos. "As long as your browser supports the W3C version of Adobe's proprietary software," says Doctorow. Firefox Users can view all the Youtube videos without Flash, but will in some cases require standardized by W3C Encrypted Media Extension. But who uses proprietary software from Adobe, including Mozilla announced last year. According Doctorow is therefore ultimately nothing changed.