Wednesday, 26 August 2015

Ads On UK Railway Station To Scan Passengers

Advertising Screens on passengers now scan a British train station so she can show you personalized ads. The three giant ad screens look like a big eye and consist of hundreds of small television screens, reports the Birmingham Mail.

The scanning software is not linked to a central database, and would also not be able to identify specific people. It is only of general characteristics of people near the screen, says Richard Malton, marketing director of Ocean Outdoor, the advertising company which will manage the scenes. The screens will appear at Birmingham New Street train station. The station is currently being reconstructed, and on September 20 will open the doors again. Apart from displaying personalized ads screens are also used to display information about rail services.

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