Tuesday, 29 September 2015

Adblockers Great Success In Apple App Store

Apps that allow users to block ads on websites are a great success in the Apple App Store and developers deliver tens of thousands of dollars, reports the Wall Street Journal. Since the launch of iOS 9 makes it possible to block ads on iPhones and iPads.

In the first week since the launch of iOS nine are the 10 most popular apps together AdBlocker downloaded about 600,000 times. The AdBlocker app Crystal managed to get more than 100,000 downloads in a week, what the developer resulted in an estimated $ 75,000. Another AdBlocker app, the 4-dollar Blockr, has already passed the 35 000 downloads.Since launching the app AdBlocker Purify the developer has delivered more than $ 150,000.

The first popular AdBlocker in the App Store was Peace, which resulted in two days 38,000 downloads passed and the developer $ 110,000. He decided to remove his creation but from the App Store because it rigorously blocked ads. In most cases, the applications are made by one or two developers. Thus Crystal created by one programmer, who was here two months working on it.


Today starts the Advertising Week conference in New York. For a week, the ad industry convened at adblockers will be one of the most discussed topics. Many publishers and ad networks are worried about the rise of adblockers, which are no longer used only by geeks, but have become mainstream. "We have people learned how to circumvent advertising and that's a problem," said Maryam Banikarim, chief marketing officer of Hyatt Hotels chain.

No comments:

Post a Comment