Saturday, 12 September 2015

Google Receives Complaints About 300.000 Injected Ads

Since the beginning of this year, Google has received more than 300,000 complaints of Chrome users on injected ads. It is the largest source of annoyance for Chrome users. The injected ads come from so-called "ad injectors".

This relates to adware or browser extensions that inject additional ads on random websites or replace existing ads. According to Google ad injectors are a problem for advertisers and websites. Advertisers do not know that their ads be injected and so have no idea where their ads are displayed. Websites are not, however, paid for these ads because they are injected locally on the users' computers. The content sometimes dubious, it may involve malware, making the injected ads are a risk to visitors. This is negative for the image of the website, which can do nothing to the injected ads.


To have to tackle Google ad injectors for several measures taken. Since July, the Internet giant has also begun to filter injected ads of its own advertising platform DoubleClick. Google allows advertisers DoubleClick Bid Manager, which can be bid on ad space. To prevent injected advertisers buy ad space, there is now an automatic filter active.

This new system will detect injected ads and proactively establishes a blacklist that prevents advertisers to bid on ad space injected. Google expects that this measure will not immediately solve the problem, but it hopes that other parties in the advertising industry will take action against ad injectors. "Progress can be achieved only if we work together," said Vegard Johnsen, product manager of Google Ads.

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