Tuesday, 28 April 2015

Branding Biggest Challenge DuckDuckGo

Various studies have shown that people on Internet privacy is important, yet awareness is the biggest challenge for privacy search engine DuckDuckGo. The search engine focuses entirely on online privacy and says that the IP addresses of users or other personal information store and does not create user profiles.

Late last year decided both Apple and Mozilla DuckDuckGo optional respectively Safari and Firefox add . Meanwhile, the search engine privacy will be affected more than 9 million searches per day. This number is not proportionate to the 3.5 billion searches Google processes daily.

Yet DuckDuckGo founder Gabriel Weinberg is positive. He points to a recent survey by the Pew Research Institute, which shows that people are looking for privacy-friendly alternatives. "While it is difficult to predict future growth, it looks good. Our biggest problem is to know that we exist," says Weinberg opposite Network World . He noted that DuckDuckGo has no plans to also start offering other services and will focus only on the search engine.

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